Selected work

We developed a 3D-led visual language for Hyer’s product imagery. Balancing sharp, clinical precision with soft, liquid-like forms. The result is a flexible image set that works across dark and light moods, aligning with the brand’s dual positioning: performance-driven yet approachable.

A campaign built around high-performance and high-energy visuals for Iconic London's "Prep. Set. Blur." setting spray. I developed static and motion assets that conveyed 16-hour wear through storytelling, blur effects, and lifestyle-driven compositions.

I led the graphics rebrand of Missguided's visual identity for Frasers Group, developing a surreal and energetic aesthetic across campaigns, motion graphics, and social content. The work created a consistent and instantly recognizable look that helped reposition the brand in a competitive fast-fashion landscape.

A graphics and 3D visualisation package for viral fake tan brand Forever Sundays, created to support retailer presentations and upcoming in-store activations.

A fast, punchy campaign inspired by city life, cult print magazines, and the haze of a hangover brunch, where ecommerce meets editorial.

A surreal, dreamlike album cover for WXRLDPRINCE’s remix edition of Rules of Detention. Featuring custom 3D design, neo-tribal textures, and glowing cinematic lighting. This project reimagines isolation as a visual world.

A surreal, high-impact festival campaign fusing motion graphics, fashion, and fantasy. Inviting our audience to go off-grid in style.

Archie’s approached me to lead the creative campaign for their high-profile Bryson Tiller milkshake drop, an exciting celebrity collab that needed bold, recognizable visuals to generate buzz both in-store and online.

Spin to win. For Archie’s ‘Lucky Dip’ promo in partnership with Uber Eats, we created a vibrant suite of 3D social and email assets, from motion and static to high-impact GIFs. Designed to grab attention, boost clicks, and double up burger sales.