Archies Lucky Dip
Spin to win. For Archie’s ‘Lucky Dip’ promo in partnership with Uber Eats, we created a vibrant suite of 3D social and email assets, from motion and static to high-impact GIFs. Designed to grab attention, boost clicks, and double up burger sales.
3D Design, Graphic Design & Motion Graphics.
The brief
Campaign for Archie’s Lucky Dip promo, created in collaboration with Uber Eats. We delivered a full stack of campaign assets: motion graphics, static renders, email designs, and social formats, each engineered to convert scrolls into sales.
To drive traction on paid social, we developed a bold, branded concept anchored by a 3D spin wheel. Built to stop thumbs mid-scroll, these visuals balanced fun with clarity, perfect for performance driven placements.
Motion Assets
I modelled a 3D spinning wheel packed with Archie’s signature burgers and chicken stacks, animating it with a satisfying bounce and spin. The playful motion added energy and reinforced the "Lucky Dip" concept.
Static Assets
High-res renders of the 3D spin wheel were captured from multiple angles, allowing us to adapt each creative to suit the exact specs of the ad placements, no crop guesses, just pixel-perfect control.
The campaign email was designed to cut through clutter: bold headline, offer up top, then strong product imagery to seal the deal. Clean layout, fast impact.
Spinwheel Gif
To bring the 3D concept into email and mobile-friendly formats, we exported an optimised GIF version of the spinning wheel. Keeping all the motion, with none of the lag.
2-4-1 Breakfast
We created a looping carousel GIF to show the full range of breakfast items in the deal, stacked and styled for maximum appetite appeal.
Email Design
The final send packed a punch: bright pink palette, bold product visuals, spinning motion, and clear CTA. Designed to convert fast before the deal ended.
Knightvision.Studio is the creative practice of Jack Knight, a Graphic Designer, 3D Artist and Art Director based in the North West, UK.
