Our creative director encouraged us to push the aesthetic further than our competitors. The brand’s previous approach relied on basic frame-by-frame GIF-style animations. I saw a chance to elevate the content using refined techniques that were simple to implement but delivered high impact.

3D camera

Originally developed for social ads, the 3D camera allowed us to move through sets of models and outfits in one continuous shot. This helped showcase multiple looks quickly while adding visual interest and depth.

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We evolved the 3D camera concept to match different campaigns and creative directions.

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It became a flexible foundation for storytelling that maintained consistency while allowing room for experimentation.

Snappy easing & transitions

To inject energy into motion content, I developed a custom speed ramp transition. The animation would accelerate and cut sharply to the next key point. This gave every piece momentum and a signature Missguided feel.

Displacement & Glitch

We used displacement maps to distort video content and create the effect of looking through warped surfaces. Combined with glitch transitions, this added a digital, fluid character that gave the visuals a slightly unreal quality.

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We layered in visual motifs like time stamps, camcorder textures, and fast strobe flashes. These created a sense of raw, chaotic energy and referenced the Y2K tech nostalgia our audience connected with.

Old magazines, painted movie posters, and vintage product ads inspired many of our layouts. These influences gave us a way to highlight product variety while playing with dynamic visual storytelling. With the popularity of platforms like Shein and TikTok Shop, this catalog-style approach felt both nostalgic and current.

Magazine Style Layouts

Carousels were designed to mimic the feel of magazine spreads. Each frame used layered models, supporting shots, and typography to guide the viewer through the product story, always keeping the product at the center.

Vintage poster & ad inspired compositions

We took direct inspiration from painted movie posters, retro sneaker ads, and vintage tech layouts. Floating heads, layered poses, and off-kilter framing helped us inject personality into each asset. This style brought a touch of chaos and charm, letting every frame stand alone as its own collectible visual. Texture overlays and off-register effects gave the work a tactile, nostalgic edge that felt fresh and fashion-forward.

To hold its own against the strong visuals, our typography needed to be striking. We used bold, blocky type that made messages instantly readable. Sometimes the type became a design element itself, interacting with the image or animation in creative ways. We paired bold type with layered visuals and unconventional model placement to create controlled chaos. This tension between structure and movement became a hallmark of the brand.

We shifted the sense of scale frequently. A model might appear next to a floating boot three times her size or walk alongside a larger version of herself. These playful surreal setups reinforced the brand’s new personality.

Dynamic Carousels

We placed models so they would extend beyond their frame, with limbs or garments breaking into the next slide. This created visual curiosity and encouraged users to swipe.

We decided not to limit ourselves to real-world physics. Some models walked under giant legs, others stood next to floating products or interacted with oversized versions of themselves. These moments helped build a world that felt exciting and dreamlike while staying grounded in a consistent visual language.