With no pre-existing assets to work from, the client required preliminary visuals to convey the brand’s identity and direction. Although the designs were intentionally simple, they effectively delivered the brand message within a tight timeline — achieving the client’s goals for retail and internal presentation use.

Shelf Talkers

The goal for the shelf talkers was to quickly communicate the product’s USP, show visual results, and establish brand recognition at shelf level. We achieved this through a clean layout that included a clear before-and-after, bold branding, and subtle emphasis on the term “Tantouring” — the brand’s signature technique.

One-Pager

The content one-pager was built for speed and clarity. Bold logos, simplified layout, and concise messaging ensured that the brand could make an instant impact with buyers and retail partners — focused more on brand recognition than deep detail.

Info Cards

These product-specific inserts focused on key product benefits, formula details, and usage — designed to be informative but visually minimal. The intention was to support conversation and clarity at buyer level, or within in-store activations.

To further support the pitch and bring the products to life, I created a suite of product-focused 3D animations and visuals. These served to demonstrate product differentiation and usability — essential for a product line where all SKUs share identical packaging.

Modelling the Product

I created accurate 3D models of the Tantouring Sticks based on reference imagery and physical samples. The models were designed to be brand-faithful, easily reusable, and rendered to a high polish for close-up use in animation and stills.

Animations

A series of animated loops showcased each product’s tan depth, visualised through color transitions on the product itself. These animations were built using controlled keyframe animation and physics simulation for a premium look and feel, offering a visually compelling way to distinguish SKUs.

To bring everything together and give the client tools to pitch to retailers, I developed a set of 3D environment renders showing how the brand might appear on-shelf and in-store — tailored for maximum adaptability.

FSU Unit

The freestanding unit design was kept sleek and impactful, using before-and-after visuals to highlight product benefits, supported by strong brand graphics. It was designed to be visually distinct while keeping production viability in mind.

Final Renders

Retail renders were placed in a neutral, high-end retail setting, with an interchangeable background that can be easily swapped out to match any prospective store’s aesthetic. This gave the client a flexible asset for multiple pitches without the need to redesign.